Services
UX/UI Design
Scope
2 months
Seisma partnered with ARENA to spearhead a digital transformation initiative. The goal was to integrate their grant management system with Salesforce CRM, enhancing the efficiency of applications, assessments, awarded grants and internal processes.
As the product design lead, I designed the external facing grant management portal, ARENANet. The design strategy, driven by a focus on user experience best practices and insights from previous projects, ensured the delivery of an intuitive and impactful solution.
My role involved leading several co-design workshops to understand business requirements and user needs. Working closely with key stakeholders, including business analysts, subject matter experts, and the digital services team, I ensured alignment with the ARENA brand guidelines to maintain consistency across all company touchpoints. Additionally, a strong focus was placed on adhering to WCAG AA accessibility standards, creating an inclusive and accessible user experience.
Ayzia Hogan 2023