Services
Branding & Strategy
Graphic Design
Scope
4 weeks
I led the brand and identity development for an emerging fashion label, Violet Clark Studio, specialising in thoughtfully crafted sleepwear. Their design ethos draws inspiration from Australia's native flora, artfully employing chiaroscuro techniques to weave intricate textile motifs.
Infused with the gentle hues of dried eucalyptus and capturing the interplay of light and shadow. These soothing colours were selected to embody the brand's essence, a softness that speaks directly to the tranquillity and comfort woven into every garment.
The logo type features Kessler Display, a refined serif typeface that perfectly aligns with the sophisticated and elegant tone of the brand, evoking an essence of timeless elegance and luxury.
Ayzia Hogan 2023